The My Account page is to update your bio information, as well as set you up for vendor work orders.
Most landlords are great people, yet there are scams on the internet where some people impersonate a landlord to extract money from applicants. You mostly hear about these scams associated with Craigslist.
To avoid these scams we must validate your identity.
The first time you click the "My Account" link you will be prompted to set up your bank account.
Read about this on this page.